My good friend Kim Doyal and I were talking the other day about promoting my book launch when she had an idea for 5 days of emails. 

 Within minutes, Kim had it all outlined. The purpose, subject, content ideas, and call-to-action for each of the 5 emails. 

My jaw dropped in amazement. 

 Now I saw just how creative, fun and strategic setting up a plan and composing an email sequence could be. I told Kim how cool it was to watch a talented pro work in her zone of genius. 

Her concept had materialized into a concrete plan in minutes. There was something almost magical about the way it came together.